Uniqlo + Gilded Age: Does It Really Worth It?

Uniqlo's Designer Invitation Project (DIP) continues with the capsule collection by Gilded Age. Gilded Age? Yes, for some of you (and me, definitely) the name never ever sprung to attention. Probably because I'm not aware of New Yorkers' fashion style. The brand is said to be synonym with 'deeply environmentally conscious, casual luxury brand committed to organic, handcrafted and artisan approaches to fabric and product development' (well, that's what Uniqlo website said anyway)

So when I visit Uniqlo this morning (for my morning weekday shopping trip), what did I find about the collection? Well, in short: BBC - Boring, Bland, Crap. despite of all the abovementioned bla bla bla.. the range really a shock to me. Is it a joke. There are more loathed than liked.

Take these supposed-to-be-grandad tee, they look like they've been in store room for ages. Too vintage (good for those who like it), too unshapely, the fabric is wrong, the design is.. I don't have to mention it. Eco? Organic? Maybe. Artisan? Are you kidding me?

And then there's these jackets. It look kinda what people who know nothing in fashion would wear. The cotton feels too heavy. The cut? Not that I like. Plus with the three buttons, I deffo scream 'NEXT!!'

And this shorts. Damn! Is this casual for outdoor or meant to be worn to bed? Yes i understand their take in organic, but fashion wise (the look I mean) gone downhill. With the texture of the fabric, the fit etc.. there's something not right here.

And this shirt is too heavy too. The cotton is perhaps too rich making it looks and feels cheap. I think with one wash, the color will fades. The fit? Too loose. (Is this meant to be worn by fatso?)

But despite of some bad stuff, the only thing that I thought worth looking for is these shorts. I think these lots really in-trend. They're tailored kind (i.e SS09 hot trend). The fit and material are nice too.

So, I think the DIP between Uniqlo and Gilded Age doesn't really makes it cut. Who exactly Uniqlo aims for this collection, I'm really confused. And I'm not surprise at all if the collection would go straight down the bargain rails in another two weeks!